WEX International Trade and Sustainable development Agency

Market studies

If you are planning to export your goods and products in France or in Europe, or maybe in that time you are dissatisfied with your current results in these markets, WEX performs your export diagnostic with its market studies and market testing, which will reveal the current capacity of your business and what is needed to achieve your goals in the target market.

Initial Diagnostic : Study of the market
The factors "triggering" exports are numerous: a coincidence, an opportunity, a customer who exports, the arrival of a foreign competitor on your market, the desire to diversify…
In its initial diagnostic, the study of the market, WEX identifies these "triggering" factors, then validates the arguments in favor of your exportation project: increase in sales, saturated domestic market, niche market, deployment of product lines, flow of secondary product lines, taking on a leadership role in a still untouched foreign market,… WEX also analyzes the positive momentum that naturally takes place on a recruitment level (staff motivation, development of career opportunities in different countries,...).
Once the strategic dimensions of the project are clarified, WEX evaluates the study of the market potential by tests with its network of local experts.
The final step of WEX initial diagnostic consists of adjusting your project according to the strengths and weaknesses of your business and to identify the key points of your future strategy for international development. The WEX initial diagnostic can be delivered with a budgeted action plan.
Request your diagnostic "primary export"

Intermediate Diagnostic - Market testing
If you are already present in a country or you are prospecting it for exportation or if you are not satisfied with the performance and profitability of your activities, WEX offers a study of the opinion of your clients (even the consumers) on your commercial actions, your goods, your prices, your reputation. In its export diagnostic, WEX recommends the actions and means to implement in order to refocus your export organization and activity and allow you to achieve your goals.
Request your diagnostic "exporter"